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InTelligence reports that 4.2M patrons watched No Time to Die this weekend, with over 400K coming out for previews. Showing the older targets desired time to see the film, on Saturday only 12% of No Time to Die‘s business came after 9PM
‘No Time To Die’, Daniel Craig’s Final Bond Film, Opens To $56M At Domestic Box Office – Sunday Update
When it comes to Bond and the box office, the world is enough, and the bigger exclamation, as we first told you earlier this week, was going to be in No Time to Die‘s global figure, which is coming in at $145.5M (very close to the $150M we reported), comprised of its opening weekend domestic and second weekend abroad.
We’ve heard there’s great holds throughout Europe, and with even bigger riches ahead in China, when the Cary Joji Fukunaga film lands there. All-in right now for the MGM/United Artist Releasing/Universal/Eon title is $313.3M.
However, domestic came in at the lower end of expectations with a $56M start. Saturday was steeper than initially figured yesterday, with $18.1M, -22%. Tracking and UAR always expected No Time to Die to open between $55M-$60M, and somehow the greater PR
Narrative on the film seemed to position the 25th Bond as though it was going to play like a Marvel movie. That was never in the cards at the domestic B.O. Thirty-nine percent of the audience was between 18-34 versus Venom: Let There Be Carnage‘s first weekend grab of that crowd, which was 64%.
Also, we told you, this is the range that the last two Mission: Impossibles opened at, and those were in the late summer. Among all Bond movies, No Time to Die is the fourth-biggest at the domestic B.O., after Skyfall ($88.3M), Spectre ($70.4M) and Quantum of Solace ($67.5M).
It’s also the longest 007 title ever at 2 hours and 43 minutes. Also something to note, only 88% of all 5,8K U.S. and Canadian theaters are open during the pandemic. While a majority of states have their theaters open, only Delaware can boast that 100% of their theaters are open.
No Time to Die can look forward to some more cash tomorrow, Monday, when the Northeast takes a holiday for Indigenous Peoples’ Day. In addition,
Bond typically holds well in its subsequent weekends, and we hear there’s an indication that even though there wasn’t an overabundance of older adults, there were those older Bond fans who did come out to the theater for the first time in two years. Those over 45 repped 36% of the audience.
True, it’s a very competitive October, and two blockbusters back-to-back like Venom: Let There Be Carnage and No Time to Die did impact each other. No Time to Die couldn’t go any later, I hear, because of its brand partner campaign.
In addition, Top Gun: Maverick had dibs on the Thanksgiving frame. By the time Paramount moved it, UMAR’s marketing for No Time to Die was already locked and loaded.
At the same time, what shouldn’t be lost on Wall Street is that No Time to Die, together with Sony’s Venom 2, fueled a very good weekend during the pandemic for exhibition, with an estimated $110M, -13% from last weekend, and -22% off from the same period in 2019
when Joker‘s second weekend ruled with $55.8M, UAR opened Addams Family to $30M, and Paramount’s Will Smith movie Gemini Man debuted to $20.6M.
Venom 2, by the end of Monday, will see $146.5M, clocking ahead of the original movie’s running total of 11 days, which was $144.9M. That’s remarkable for this time when moviegoing is looking to get back on its feet, and very noteworthy as Venom 2‘s second weekend decline of -64%, or $32M, was in the face of tentpole competition.
Previous big blockbusters like F9 and Black Widow experienced respective -67% and -68% second weekend drops without any competition.
“A lot of people came out and saw this movie, and it was the first movie they went back to the cinemas for. No Time to Die will play and play. They’ll tell friends how much fun they had at the theater, and then they’ll come back,” said UAR President of Distribution Erik Lomis, who, with” No Time to Die, counts the seventh 007 title he’s released after a great track record at MGM.
For UAR Marketing Boss Gerry Rich, it’s the fifth Bond film he’s worked on. MGM Film President Jonathan Glickman stayed aboard after leaving the studio in January 2020 to provide guidance on No Time to Die.
Anyone thinking that vaccine cards curb theatrical business, think again. New York City, where vax cards are enforced, was the top market for No Time to Die in the nation, with AMC Lincoln Square being the pic’s top destination.
Other top-grossing theaters, most of them AMCs, include the AMC Burbank, the AMC Empire 25, the Regal Irvine, the TCL Chinese in Hollywood, Cinemark’s Lincoln Square in Seattle, Scotiabank in Toronto, the AMC Metreon in San Francisco, AMC’s the Grove in LA and AMC’s Tyson Corners in Washington D.C.
Where to Watch No Time To Die Free Streaming At home?
Source: Kalayaan News PH
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